Selling your home isn’t just about putting up a sign—it’s about creating an experience that makes buyers fall in love. And in today’s market, a few smart moves can make all the difference. Here are 5 things you can do right now to attract the right buyers and get top-dollar […]
TrueNorth Insights
What Does a Mortgage Loan Originator Actually Do? (And Why It Matters)
Let’s face it—“Mortgage Loan Originator” doesn’t exactly roll off the tongue. But if you’re buying or refinancing a home, your MLO can make or break the experience. So… what do we actually do? Here’s a quick breakdown—no jargon, just the truth: 🎯 We help you find the right loan. There’s […]
The #1 Mistake First-Time Buyers Make—and How to Avoid It
Buying your first home is exciting—but it can also be overwhelming. With all the advice out there (some good, some… not so much), it’s easy to make a wrong turn. So, what’s the biggest mistake we see first-time buyers make? ❌ Not Getting Pre-Approved Before Falling in Love with a […]
Should I Buy or Wait? 5 Questions to Ask Yourself in 2025
With interest rates, home prices, and economic headlines constantly shifting, it’s no surprise many buyers are asking: Should I wait, or is now the time to buy? Here are 5 questions to help you decide: 1. Are you paying high rent with no equity in return? Monthly rent checks don’t […]
The Home Loan Timeline—What to Expect From Start to Finish
Buying a home is exciting—but if you’re not sure what happens (and when), it can also be stressful. That’s why we created this quick guide to the loan process. Here’s what the typical mortgage journey looks like from Day 1 to Closing Day: Step 1: Pre-Approval We’ll review your income, […]
Mortgage Terms You Should Know (Before You Sign Anything)
Mortgages can feel like a foreign language—and let’s be honest, no one wants to feel lost when it comes to their money. Whether you’re buying your first home or refinancing, understanding a few key terms can go a long way in making confident, informed decisions. Here are the top mortgage […]
“Should I Refinance My Mortgage? 6 Common Questions Answered”
Thinking about refinancing your mortgage, but not sure if it makes sense right now? You’re not alone. With interest rates fluctuating and lots of opinions out there, it can be hard to know when—or if—it’s the right move. Let’s simplify it. Here are the most common refinance questions we hear—and […]
US home price insights – April 2025
Overview Homebuying demand remains weak as households address economic and policy uncertainty; potential inflation pressures from tariffs; and concerns about job losses and personal financial situations.